Surveys are a valuable asset for your business. There are numerous ways that you can use them, but so many businesses limit their use. Most businesses will send them out to collect feedback about products and surveys. The responses that are collected from the survey questions can help define the future development and delivery of vital business functions.
However, surveys are very valuable in other areas of the business.
Here are some of the ways that your business can use surveys to help make business decisions that will help you grow as a business.
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1. Before Training
Staff training is a vital component of business operations. It helps improve delivery of services through efficiency, higher productivity, and better quality of services/products. However, do you know what the current level of knowledge is for your staff? This is where the questionnaire can help your business.
By taking a benchmark survey of their knowledge you can define current knowledge and then use that to determine what training needs to be done. It can also be used to determine the amount of resistance you might have in the company against training.
2. After Training
Just like before training, having respondents take surveys after taking training can support your business’ goals in improving delivery of products/services. You can use the questionnaires to assess whether the materials were suitable for your audience and whether improvements need to be made to the content of the course.
In addition, you can use the after training responses and compare those to the before training responses to see if staff have improved in their knowledge. This is another great way to assess engagement with the materials and their effectiveness.
3. Pre-Sales Qualifications
Most surveys are provided to customers who have already experienced your service/product. This is great as it can help you determine what they liked and didn’t like. However, few companies offer surveys to those early on in the sales process. This helps in two ways: firstly it allows you insights into the challenges that the prospect is facing and secondly, it can help you to qualify them for your business.
Qualifying leads for your business is really important. A survey can use questions that identify key attributes that are common in all your clients. The best salespeople are those that can filter out those not ready or unable to make purchases. The earlier they do this, and with the least effort, the more money that they can save through less wasted time. The time saved can then be used to properly engage prospects that are going to be more profitable.
4. To Survey Suppliers
Most questionnaires are used to solicit information from customers or staff. In this capacity, surveys have become an invaluable tool in increasing revenue and improving services. However, they can also be used to get information about suppliers and how they feel about your organization. It might also help you to identify ways to save on costs by locating third parties who aren’t pulling their weight or offering value for money.
Surveys with suppliers can be conducted on a regular basis and suppliers are highly likely to complete them. They will not want to ignore your messages and potentially lose out on your business.
5. To Find Out Public Opinion Of Your Brand
Do you really know what people think about your brand? Have you tested the public perception of everything from your branding to your website? Getting responses to this question can be a great way to refine your branding so you appeal more to your target audience.
Respondents do not, and perhaps should not, be people already aware of your brand. The respondents could be strangers on the street you approach to complete an online survey. This helps you to find out information about how your brand is perceived and introduces you to new audiences that you haven’t reached before.
6. Find New Talent For Your Business
Recruitment is a tough challenge for businesses. About half of all new hires are considered bad and will leave your organization within a year. The cost of this is high with as much as 18 months of salary the average cost of a bad hire. The number one reason why someone is considered a bad hire is that they don’t have the same cultural fit as the rest of the company.
This is where surveys can help your recruitment. By offering a questionnaire to your candidates first, you can assess knowledge, motivations and cultural fit before an interview with the candidate. This helps your recruitment team to filter out potentially bad hires before the interviews have started. The result will be less time conducting recruitment drives and less failed employees.
What Will You Use Surveys For?
There are many ways you can use surveys for your business. By using them throughout your business you can create engagement with your brand at every level. This will result in smaller costs, higher revenues and better profits.
How do you use surveys? Will you now use questionnaires for any of the reasons above?
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